Our Broadway Marketplace Mission
Where Fandom Meets Philanthropy
- Applause Shop is the online Broadway marketplace that re-homes theater merchandise and memorabilia while raising money for arts and social justice non-profits. Founded by Laura Heywood and Susan Vargo during the 2020 Broadway shutdown, Applause Shop partners with arts and social justice nonprofits to raise money through auctions and direct sales of rescued collectibles and collections. From discontinued Broadway musical merchandise to one-of-a-kind cast gifts, from the smallest keychain to the biggest marquee sign, we are a direct connection between the Broadway industry and its fans.
To learn more, contact Laura@ApplauseShop.com!
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